Okay, so I have a friend who thought up a pretty good idea. It all stems from the Product(Red) campaign Bono has launched to further raise support for those dying of HIV/AIDS in Africa. Bono has capitalized on the idea that while he may have raised incredible awareness, he can raise even more money if he attaches purpose to STUFF.

We will always further capitalism in our quest to obtain cool, new stuff, so why not design and market a variety of products that appeal to the consumer and give a portion of that purchase to the people in Africa who will die without our aid.

One of the products being marketed by Product(Red) is the new red iPod. If you are willing to pay $200 for the iPod, Apple will contribute $10 to the Global Fund.

Think about that. $10.

What if we just contributed the $10? So there's this group that's trying to get 1000 people to contribute $10. It doesn't sound unachievable. And, in keeping with the theme, they are calling themselves (Red)emption. The money will be forwarded along directly to the Stephen Lewis Foundation.

What's $10? The other day, Tami said, "What if it was me? What if someone else held the keys to my liberty?"

Make a donation.

posted by Kelly @ 8:39:00 AM